Documenting the success of community radio in India
by Frederick Noronha
Years before India opened its policy in late 2006 and allowed community radio stations to be set up, a handful of experimental community radios tried to give space on the airwaves to alternative voices .
‘Other Voices: The Struggle for Community Radio in India’, a book written by two University of Hyderabad scholars — Vinod Pavarala and Kanchan K. Malik, and published by Sage — documents four major community radio initiatives in India that have been a tool for ’empowerment at the grassroots’ for eight years.
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting material that is popular with a local audience but is overlooked by the mainstream media.
These initiatives are the Deccan Development Society (DDS) run by Dalit women and others in Medak in Andhra Pradesh, the Kutch Mahila Vikas Sangathan in the Kutchi language in Gujarat, the Nammadhwani project in the Kolar district of Karnataka, and the ‘Challa Ho Gaon Mein’ programme in Jharkhand.
In an age where the media trend has been towards mergers, acquisitions and concentration of ownership, these examples show that community-based radio has a future in a diverse country like India, the book suggests.
‘All these people had come up with creative ways to do audio production in the absence of the right to broadcast themselves. Nammadhwani did it with cable radio, sending out image-less radio signals through cable TV, while DDS did it with narrowcasting or distributing recorded tapes,’ Pavarala said.
‘Importantly, these are mainly non-literate rural communities. We also looked at the ways in which their listeners have responded to the programmes,’ Pavarala told IANS.
‘These were communities whose issues and problems rarely got reflected in the mainstream media, and they found these alternative media outlets ideal to highlight their local problems, to articulate local identities, in their own languages,’ adds Pavarala.
He added that in a country ‘where language changes every few kilometres’, the projects they studied showed that radio done by people in their own language could be an effective tool for addressing the problems of development.
‘In Jharkhand, when we asked some listeners why they didn’t listen to All India Radio (AIR), Ranchi, one man said, ‘Woh Hindi humko Angrezi lagta hai’ (Their Hindi sounds as alien as English to us)! It only shows how deep the linguistic identities run in our country,’ said Pavarala. —>
Civil rights, media activists protest lifting media consolidation ban (IL)
by Stephanie Gadline
CHICAGO (NNPA) — Despite the impassioned and at times virulent testimony of hundreds of media activists, civil rights leaders and public policy experts here, it appears that Kevin Martin, Commissioner of the Federal Communications Commission (FCC), remains poised to lift the 30-year cross-ownership ban, which would allow a new flood of media consolidation to sweep the nation.
About 1,000 people crowded the Rainbow/PUSH Coalition’s headquarters on September 20 for the fifth FCC public hearing before all five commissioners.
“I encourage the FCC to re-examine media rules which have created an environment of unchecked disregard for its minority listener ship and viewer ship,” said Dorothy R. Leavell, publisher of the Crusader Newspaper Group and chairwoman of the National Newspaper Publishers Association Foundation. “The FCC’s deregulations have produced zero benefit for the African-American community as a whole. It has impaired our broadcast media–forcing many Black broadcasters into smaller, less profitable markets, or pushing them off the air altogether.”
Invited by Commissioner Jonathan Aldestein, Leavell joined a panel which included representatives from the corporate media, the Illinois Broadcasters Association, WVON and the National Black Media Coalition.
Hip Hop recording artist, KRS-One, in town to promote an album, invited himself on the panel and gave a stirring testimony to the applause of many in the audience. “I represent independent artist who can’t get their records played on this homogenized, corporate-controlled radio,” he said. “Its time we began to shut these stations down. If they won’t play positive music, if they won’t support artists who are trying to uplift the community, then we need to turn them off and shut them down for good.” —>
Hills candidates to face off Thursday
With the Nov. 6 general election on the horizon, the League of Women Voters Oakland Area has scheduled candidate forums for several upcoming races. On Thursday, Oct. 4, candidates for Rochester Hills mayor and City Council will face off at 7 p.m. in the council chamber at Rochester Hills City Hall. The public is invited to attend. The candidates will take questions from a panel of two reporters as well as from the audience. Two separate sessions will be held. Council candidates will appear first, followed by the mayoral candidates. The program will stream live on the city’s Web site, http://www.rochesterhills.org, and air live on the city’s cable access TV channels (Comcast Channel 55, WOW Channel 10). It will then stream daily on the city Web site and be rebroadcast on cable TV at 4 p.m. on the following dates: Oct. 5-7, 11-14, 18-21 and Nov. 1-4. —>
Local group to spread the wealth
L.B.: Community Foundation will distribute $500,000.
by Don Jergler
Press Telegram (CA)
—> Community Media Studio is getting $125,000. The group is a new social enterprise project of the YMCA Youth Institute that will offer products and services in the digital media arts to area companies and noprofits at a competitive price. —>
by Gina Kim
Sacramento Bee (CA)
Ten minutes. A budget of zero. Set in Sacramento. These are the rules for the 10 short films playing at the Crest Theatre next weekend as part of the eighth annual A Place Called Sacramento Film Festival.
And the amateur filmmakers came through with shots of the American River, Old Sacramento, the Tower Bridge, Cesar Chavez Plaza, Oak Park … the list goes on. But more than the background, the films display the spirit of Sacramento, says Ron Cooper, executive director of the nonprofit community TV channel Access Sacramento and creator of the event.
“It shows why people choose to live in Sacramento,” he says. “It’s not because it’s two hours from the ocean or skiing. … They live here because it feels good; they live here because they like the people.”
The 10 films range from the magical properties of a cologne called “The Sac Effect” to a historical visit by Susan B. Anthony. They describe a transgender woman named Lisa and the impact of Alzheimer’s disease on a young local family. —>
Some thoughts on “5 P’s” of Social Media…
by Sean O’Driscoll
Community Group Therapy
I’ve been doing a number of presentations as of late on social media and I thought I’d share a slide I’ve been using that I call the “5 P’s of Social Media.” I figured posting here might be a good place to get some feedback to make this even better. The marketers out there will remember the 4 P’s of marketing popularized by E. Jerome McCarthy: Product, Pricing, Promotion and Placement.
In the 2001 book High Intensity Marketing by Idris Mootee, the author proposed a new set of 4 P’s for the Internet age: Personalization, Participation, Peer-to-Peer, and Predictive Modeling. Overall, I like this model and had never seen it before doing some research in prep for writing this blog post (I’ll have to get the book). While social media has matured a great deal in the 6 years since this book came out, I think the model applies very well.
What I was looking for was a prescriptive and informative model for describing the various forms of social media as well as the underlying components required for describing a social media strategy. Here’s what I came up with: —>